Every time a client comes to us we ask them what is your goal, do you have a target what market you want to infiltrate in. 9 out of 10 do not have one. Most of the time sky is the limit and the whole world is our game. And that is great but what is your budget….
Long pause….
The sky is the limit but you have to use the lader to climb there. And the steps matter. Small steps take time, big steps are imposible to climb and the most importand one steps from different laders do not go to the same direction.
So what do we do now?
Well first of all tell us about you. Know about you, your business your product what is your value the most importand keypoints are valuable to us. There is no point in exalarating your business and bring new clients or potential clients that you do not want. The goal is not to fload you with phone calls and emails that will not become your clients. The goal is to build the clientele that is FOR YOU.
How do we set goals and how do we use the marketing plan incorporating your needs? Let us explain by example
Let’s say you are a yoga gym
It has amazing instructors and courses. You have, even if you do not admit it, a specification. Let’s say mothers or middle aged women. You business has one secretary and a very good acounting system. Crazy details, we know, that is the detail we need too make the best programm for you.
In the above case we would sugest the following.
Target specificaly the age and group you are specified. Make a funel of customers contacting you via email, in order for the secretary to answer in her own time, and focus on the monthly or even yearly plan, you have the accounting base to support it. In adition creat lot’s of content, photos and videos, from your existing lessons and set the base to go virtual. Start with videos for exersises and small courses and go full virtual one step at a time. In that case your costumers will come directly from the web, you will take full advandage of your structured courses and your accounting structure.
The worst case senario
If we did not take time to know your business we would just send you costumers that we would believe suite your business, or are easy to find and your secretary would be floaded with requests she would not be able to handle. Frustration all around. Well not us…
That is our type of business.
We focus on you your spesific needs your specific goals we suggest ideas and help you implement them. We are your digital partner and we are availiable to share knowledge and experience.
Featured image is Ladder Series, 2015 from Ben Jones
